Shopify Direct Mail: Automated Postcards That Drive Revenue
Shopify stores rely on email for retention — but open rates keep falling. Direct mail gives you a second channel to reach customers who have tuned out your inbox campaigns. Mayday connects to your Shopify store in one click, syncs customer addresses and order history, and lets you launch postcard campaigns that fire automatically based on customer behaviour.
How it works with Shopify
Install the Mayday app from your Shopify admin. Authorise access and your customers, addresses, and order data sync automatically every six hours. No CSV exports, no developer setup. Mayday reads your customer segments so you can target lapsed buyers, first-time purchasers, VIPs, or your entire list.
Campaign types for Shopify stores
Win-back campaigns target customers who haven't ordered in 60, 90, or 120+ days — the segment email can't reach. Birthday and anniversary campaigns send a personalised discount before a key date. Post-purchase thank-you cards turn first-time buyers into repeat customers. VIP rewards recognise your highest-value shoppers with an exclusive offer.
Tracking and attribution
Every postcard includes a unique promo code and QR code. When a customer redeems the code at your Shopify checkout or scans the QR, the resulting order is attributed to the campaign in your Mayday dashboard. You see exactly which postcards drove revenue — the same attribution model you expect from digital ads.
Why direct mail for Shopify?
The average Shopify store email open rate is around 15%. Direct mail has a 91% open rate. A postcard on someone's kitchen counter stays visible for an average of 17 days, compared to an email that gets archived or deleted in seconds. For win-back campaigns in particular, direct mail reaches the customers who have already unsubscribed from or stopped opening your emails.
Pricing
Mayday is free to start with no credit card required. Per-postcard rates include printing and delivery across 30 European countries. Plans range from €2.39/card (Free) to €1.69/card (Scale), with monthly subscriptions starting at €99/month for volume discounts.
Connect your Shopify store and send your first campaign in under 5 minutes.
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